Martell - Year of the Horse

For Martell’s Chinese New Year 2026 campaign, developed with Malherbe Paris, we brought artist He Datian’s expressive calligraphy into a fully cinematic form — transforming a single brushstroke into a living narrative. Emerging within a quiet atelier, the stroke evolves fluidly from abstract gesture to the Martell swift, into the Chinese character 马, and ultimately into a fully realised horse, carrying the brand’s identity through motion.

Working as part of the Trizz team, my role included:
3D Designer / Animator. (Previz, Animation, Scene building, Texturing, Lighting & Rendering)